About Our Agency

Providence Financial helps tailor insurance to your needs.

We are your Trusted Choice® Independent Insurance Agency.

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Insurance is about protecting what matters most—your financial future. At Providence Financial, we know that one unexpected event can turn your life or business upside down. We want to help prevent that.

We are a Trusted Choice® Independent Insurance Agency devoted to serving you. Our customer service is second to none. We focus on helping you find insurance solutions to protect what matters most. Our knowledgeable, experienced team will help you tailor a comprehensive insurance program for your specific needs. Our goal is to help bring you peace of mind.

We Work With Real Estate Agents

We are very proud to be highly involved with the real estate community in Sioux Falls, SD. We’re here to help agents, home buyers, and home sellers alike.


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The Advantage of a Trusted Choice® Independent Insurance Agency Working for You

What makes our Trusted Choice® Independent Insurance Agency different?

  • Personalized insurance solutions.
  • Friendly, knowledgeable service.
  • Building trusted relationships.
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Our Mission Statement

At Providence Financial, we are committed to protecting what matters most to you; your family, your valuable assets, and your financial future. We are driven by the principles of service, integrity, and professionalism to exceed your expectations. To deliver on those commitments, we help provide you with comprehensive insurance and financial solutions guided by the prudent management of your resources.

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About Our Agency - Happy Couple and Realtor Sign Paperwork in a New Home

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As a Trusted Choice® Independent Insurance Agency, we are here to help you find the right coverage.

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We’ve been told by several industry professionals that we are growing more rapidly than any agency they have ever seen. In fact, we have 300+ five-star reviews from our many satisfied clients. Check out a few of them today.

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Team - Donald Joey Larson

Donald “Joey” Larsen, ChFC®

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What Makes Us Providence Financial

Take a look at our origin story from the words of our founder, Joey Larsen.

In 2017, I left Farm Bureau as an exclusive agent to start a Trusted Choice® Independent Insurance Agency from scratch. I was the sole owner and employee at the time, but I did not want to name my agency Larsen Insurance. I wanted to create a story, culture, and reputation that others would be able to represent—not a last name.

Because I am a proud Christian working in the insurance industry, I Googled “divine protection” to see if any words would pop out at me. Providence appeared in my Google search. I was unaware that the primary definition of providence is the care of God or nature over the creatures of the earth while a secondary definition is timely preparation of future eventualities. I felt that encompassed all I wanted to accomplish with my agency.


The shield on my logo is utilized to portray protection. The five stars is a salute to the five major branches of the military (prior to Space Force). The eagle is in reference to Isaiah 40:31. The blue on the logo represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence.

I am proud to share that a few short years later, we are blessed with incredible success and the Providence family has grown to over 15 people.

Sioux Falls, SD

Lincoln, NE

Serving 10+ States

We have offices in Sioux Falls, SD, and Lincoln, NE, to better serve our clients in over 10 states.

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Insurance Solutions We Specialize In

We specialize in a variety of coverage options to meet your unique insurance needs.

Professional Associations

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South Dakota Trucking Association

South Dakota Auto Dealers Association

South Dakota Retailers Association

Home Builders Association of the Sioux Empire

REALTORS Association of the Sioux Empire

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